.NEARLY ONE BILLION individuals are actually directing their votes in India's general political election. It is actually the most significant democratic physical exercise in background-- and might likewise be one of the most costly. Spending is assumed to get to 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Studies (CMS), an Indian charitable. That will be actually more than double the amount spent in the previous political election in 2019 and also even exceed the cash money splashed in America's presidential election in 2020. Why perform Indian political celebrations spend such substantial sums?